Jeffrey Latimer, CEO, Canada's Walk of Fame
Jeffrey Latimer, CEO, Canada's Walk of Fame

Meet the man who’s leading Canada’s Walk of Fame into the future.

By Rick Muller

Jeffrey Latimer is the entertainment world’s one degree of separation. He’s produced some of the most memorable moments in recent live-theatre history, including Forever Plaid and Evil Dead: The Musical, represented and managed some of the most well-known artists and now he’s bringing his expertise to Canada’s Walk of Fame, an organization dedicated to celebrating Canadian excellence and inspiring the next generations.

It’s a relatively new hat, CEO, but it fits the serial organizer well.

“I am a catalyst for ideas to happen, bringing great people and ideas together,” says Latimer by way of describing what he does. “I love being creative with people, plotting, planning, dreaming, and making dreams happen.”

Plotting for Latimer’s own dreams started at age five when his parents took him to New York, a city that has inspired countless others, where they saw Angela Lansbury perform on Broadway. “I was hooked,” says Latimer. “I always loved doing shows—musicals at camp or plays in high school. Eventually it led me to LA to act, but I was a bad actor… simply couldn’t focus… but I loved it.”

So Latimer began producing shows. Casting people more talented than himself, he says, made him even more passionate about the entertainment business and allowed him to prosper in the  industry he so adored. 

“I love the immediacy of live, the live performance, the interaction of people creating, casting, rehearsals, set and script meetings,” says Latimer. He would eventually bring his talents to Toronto, returning to his home town to produce his first off-Broadway show, Closer Than Ever.

“I learned from my first shows how to work with great artists and their artistic egos, and find ways to build communities and consensus,” he says. 

Most notable on Latimer’s roster of clients are The Tenors, who, with his guidance as their long-time manager, have become a worldwide success, performing thousands of shows and selling over a million records.

His newest challenge as CEO of Canada’s Walk of Fame is a little different than those Latimer has faced in the past, but he’s optimistic that with the state of Canadian pride at its current healthy level, major progress is just around the corner.    

“With the addition of exciting new events honouring great Canadians and launching brand new initiatives to engage our country, Canada’s Walk of Fame will become the foremost honour for cultural, entrepreneurial, athletic, and humanitarian excellence in Canada, while rekindling our patriotic spirit,” he says.

It’s a lofty ambition, no doubt about it, but one worth striving for. Luckily for Canada, there’s a steady hand on the helm.

“Canada’s Walk of Fame will become the foremost honour for cultural, entrepreneurial, athletic, and humanitarian excellence in Canada, while rekindling our patriotic spirit.”