Forget “him” and “her”–this scent is made for all humans.
Italian powerhouse Prada has launched a new genderbending perfume collection, L’Homme et la Femme Prada. The pair of fragrances, which are available now, “disrupt the status quo” by merging stereotypical female scents with stereotypical male scents. We’re seeing an influx of unisex products that blur the line between “just for him” and “just for her.” TBH, it’s refreshing.
Four of our favourite millennial faces–Mia Goth, Mia Wasikowska, Dane DeHaan, and Ansel Elgort–star in the latest Prada fragrance campaign, which was captured by famed fashion photographer Steven Meisel.
The quartet were also shot by photographer Jonas Unger for W magazine, and each spoke candidly about the importance of gender neutral products, like L’Homme et la Femme Prada. “I think the perception of gender has shifted from an external thing to an internal thing,” Wasikowska told W magazine. “At the core, men and women have the same fundamental needs.”