Our favourite SPF and pollution protector is a social media star.

Photo by Elizabeth Arden/Instagram

If there’s one thing social media loves, it’s a good looking photo. And Elizabeth Arden’s PREVAGE® City Smart–a powerful skin protector, which fights against both harmful UV rays and pollution–is not only packaged in a photogenic bottle, its silvery bottle glistening like a first place trophy, but the stuff actually works. And beauty gurus around the globe are flocking to their favourite social media platform, Instagram, to talk about it.

Elizabeth Arden’s PREVAGE® City Smart works like like your traditional sunscreen (50 SPF), of course, but its real power is in the protection it provides against city pollution, an often overlooked part of our skincare regime. “We are confident that City Smart can provide optimal pollution protection on a global scale,” says Lavinia Popescu, senior director of research and development at Elizabeth Arden.

Here are five beauty buffs who can’t get enough of ELizabeth Arden’s latest power product, PREVAGE® City Smart.

PREVAGE® City Smart + DNA Enzyme Complex™ + Anti-Pollution + Antioxidants+ Broad Spectrum SPF 50 Lotion, $85, is available at Hudson’s Bay, London Drugs and Shoppers Drug Mart now.